With more people using ad-blocking software to shut out unsolicited ads, the future looks bleak for marketers. But content marketing is the silver lining. And there are many reasons why the future is bright.

Traditional marketing relies on outbound systems. It’s about reaching out to consumers to interest them in your product. This approach subjects consumers to marketing messages they don’t want. 

Content marketing is inbound. It’s about creating and sharing content that helps consumers achieve their goals without asking for anything in return. Who can say no to free help?

Consumers can now research their challenges online, increasing content’s value. When you share information that helps consumers live better, they will keep coming back for more. And when they need a product or service you deal in, they’ll naturally choose you over your competitors.

Since their introduction in 2020, Instagram Reels have become the app’s fastest-growing feature (and a great way to give your content a boost with the Instagram algorithm).

Hopefully, you’ve familiarized yourself with the basics of Instagram Reels by now — because it’s time to kick things into Expert Mode.

In this post, we’re sharing the Instagram Reels hacks, tips, tricks and features that the pros know and love, so that (fingers crossed!) your next video will wow all 1.22 billion Instagram users/potential new followers.

whether you’re managing one social media account or ten, it can be overwhelming to strategize content, create posts, and react to trends on the fly. Not to mention, tracking analytics across platforms, apps, and devices can leave you feeling like you’re chasing your tail.

#1: How to Make an Instagram Reel

To create Reels videos, open the Instagram mobile app and tap the plus icon in the upper-right corner to open the Reels camera. Select Reel, and then follow the steps below to record original footage or upload existing video clips.

As you create reels content, keep these best practices in mind:

There are not enough hours in the day for a business owner to get all the things done on their “To Do List” when operating within a company. Add in having a family, friends, social life, community responsibilities and you’re basically running off fumes at the end of each week questioning is what you’re doing worth it. Luckily, today we are in a time where you can leverage “Outsourcing” in pretty much anything you do. Outsourcing not only applies in business it applies to everyday life tasks. 

Want to create more engaging TikTok videos? Wondering how to design content that your target audience will want to watch?

In this article, you’ll discover how to create engaging TikTok videos that connect with your audience.

Google Analytics 4 was a bit disappointing at first. On the surface, it just didn’t seem to have much to offer — not enough to justify the change, anyway.

However, we’re now closing in on a year that it’s been out and are finally starting to see some promising features. Here are 7 things you can do in GA4 that may help you hate the transition a bit less.

Four percent of iOS14 users are opting in to let apps track them.

Compared to a few months ago (in a pre-iOS14 world), these numbers can feel staggering. As marketers, we feel these numbers as we look at our paid marketing strategies and wonder…is it all over?

Wish you could better manage your Facebook group? Are you using the latest tools to help?

In this article, you’ll discover how to use Admin Assist to streamline and automate many aspects of your Facebook group management.

Today, there’s more information accessible at people’s fingertips than at any point in human history. And advances in artificial intelligence will radically transform the way we use that information, with the ability to uncover new insights that can help us both in our daily lives and in the ways we are able to tackle complex global challenges.

At our Search On livestream event today, we shared how we’re bringing the latest in AI to Google’s products, giving people new ways to search and explore information in more natural and intuitive ways.