It is the season to take a look at what worked and didn’t work in your marketing last year. In going through that exercise, I encourage you to test some new tactics for the year ahead. Below are six trends to keep an eye on and how to apply them. 1. 'Mobilfication' We've heard about mobile for the last few years, but for some crazy reason, many businesses are still not taking action. Stand in line anywhere nowadays and watch what people are doing. I can assure you they have their face buried in their mobile device. Mobile will continue to be a top priority for marketers for years to come. Put a mobile strategy in place to engage with your prospects and customers. This means creating a mobile website but, depending on your business, mobile elements might include the ability to send text messages to your customers. For example, the restaurant industry can get away with sending texts once a week with specials, whereas a doctors office would be hard-pressed to send something so regularly. I'd suggest starting off by sending two messages a month, one fun text and one promotional with a call to action. Once you get started, you'll be able to quickly gauge how many messages your audience will respond to. 2. Media Properties What type of business are you in? Regardless of your answer, I would challenge you to start thinking about your business as a media company. Where do you get most of your information about what's going on in the world? Whether you read your news online or still read a paper copy, the news controls the conversation for the day, week or month. The best way to control the conversation in front of your prospects and customers is to get in front of them with quality content. Launch one media platform that's 100% focused on providing helpful, authentic content to your end customers. This could mean a podcast, a well-written and thought-out blog or even a livestream video that you film on a weekly basis. The business that produces the best (and most) content will come out on top. 3. Chatbots Chatbots are all the rage as of late and for great reason. If you're not familiar, think of them as a tool on the other side of a computer that can respond to your customers' questions or comments. Chatbots are used for engagement, customer service issues, general questions and even closing business. I've been testing them out the last six months and the results have been off-the-charts. The crazy thing is, if you set up the bot correctly, it's very tough to tell if you're talking to an actual person or a bot. Launch a website or Facebook chatbot to engage with your prospects. Find something fun or engaging to start the conversation, as the prospect needs to initiate the chat. I'm a huge fan of data-driven marketing and have seen open rates exceed 80% or higher with an engaged audience. So, if you send 1,000 messages via your chatbot tool, chances are high that at least 800 people will see your message. Those rates are far superior to email open rates, making this a unique channel not to ignore. 4. Reviews Organic traffic from SEO continues to be one of the best sources of web traffic for many businesses. While there are a lot of elements involved in ranking, the number of reviews you have is a key factor. Google looks at your Google reviews, Facebook reviews, Yelp reviews and more. Why would Google want to prioritize a business in the search rank that has a one-star rating? While your reviews are essential for search engine rankings, they can also make or break a sale for you. According to research, half of adults under the age of 50 regularly check online reviews before purchasing a new item. What will they find? I hope a substantial amount of positive reviews that makes the decision easy. Put together a solid plan for getting reviews for your business. Be careful not to incentivise people (as this is not allowed), but instead have a system for asking for reviews. 5. Video I expect to see more Facebook Live videos and a rise in web TV. In many surveys out there, consumers say they much prefer video over text. Video helps tell more compelling stories, gets your point across faster and can improve sales. Video on a landing page or sales page, for example, can help increase conversions by as much as 80%, according to research. Get started by committing to doing four videos per month. Whether you do a Facebook Live, YouTube video or a video for your website, it doesn’t matter. Get into the habit of producing quality video content for your prospects and customers. 6. Branding Versus Direct Response Telling your story versus telling people what to do is critical. To paint a more vivid picture, let me provide an example. Educators Credit Union, hosts dozens of events throughout the year that provides value to their members and portrays their brand to the community. Several times a year, they host a shred day, allowing members to bring their papers to be shredded at no cost. Their team is there to help and makes it a fun, community-based day. There are no fancy calls to action. Instead, they're continuing to keep their name out in the community and telling their story. Stop focusing all of your attention on the call to action and make sure you're delivering value first, telling your story and portraying your business in the best possible light. Above, I've provided six trends. Pick one and execute. Ready, set, go!
In the past year, Google and Facebook have deployed technology that makes media articles load faster on mobile devices — the former uses Accelerated Mobile Pages (AMP) to do this, and the latter relies on Instant Articles. AMP pages and Instant Articles rely on a similar symbol — a lightning bolt in a circle — to stand out from other pages that you can select and explore. Both show text, images, and videos quickly — it’s not as if one of them is much speedier than the other. But when you go beyond what these technologies have in common and start using them more, you’ll begin to see how they’re different. And, at least for now, I personally like one more than the other. Here’s why.
Billions of fitness trackers, medical implants, surveillance cameras, home appliances, thermostats, baby monitors and computers in automobiles now are connected as part of a rapidly expanding "internet of things." But many such devices were developed without security considerations. As a result, they are prime targets for hackers. Tips to protect your devices: HOW DO I KNOW IF I HAVE AN "INTERNET OF THINGS" DEVICE?
Some of Google's unwitting users are learning a harsh lesson: If you violate the company's policies, it can abruptly cut you off from your Gmail account, online photos and other vital digital services. Several people who recently bought Google's new Pixel phone on behalf of a New Hampshire dealer are now suffering that punishment after the company detected their online purchases and judged they violated its terms of service. Those rules, outlined in a document that few people read closely , forbid the purchase of the Pixel for "commercial" resale.
Facebook on Wednesday said that it has bought facial recognition startup FacioMetrics, potentially using the technology for photo or video effects to better challenge rival Snapchat. "How people share and communicate is changing and things like masks and other effects allow people to express themselves in fun and creative ways," a Facebook spokesperson said in an email reply to an AFP inquiry.
Facebook on Thursday worked to ramp up enthusiasm for its virtual reality line, unveiling new gear including a lower-end wireless headset prototype. The company's Oculus virtual reality division is set to release in coming months a new "Touch" controller and a more affordable computer for powering virtual experiences using Rift headsets.
Facebook says some 450 million people use its site - mainly the “Groups” feature - to buy and sell stuff locally, anything from cars to baby clothes to furniture. Now, the company is launching a separate “marketplace” section that seeks to make it easier to do this. The last time Facebook tried its hand at such a marketplace was nine years ago, and it didn't really go anywhere. Like Facebook itself at the time, it was a desktop computer-only product. The latest effort, or course, works on mobile devices, so it's easier to snap a photo of the item you are selling and upload it on the site. Facebook Inc. said Monday the most popular items people currently buy and sell on the service include furniture, cars and clothes.
Apple Inc launched its Apple Pay software in Russia on Tuesday as the U.S. technology firm extends the global reach of its payment service. Russia is the 10th country where Apple Pay has been made available, following the United States, Britain, Canada and others. The service was first launched in 2014 and will initially operate in Russia with partners Sberbank and Mastercard. To use Apple Pay, consumers tap their iPhone over payment terminals to buy coffee, train tickets and other services. It can be also used at vending machines that accept contactless payments.
Alphabet Inc's Google is expected to unveil new smartphones at an event on Tuesday, the company's latest effort to sell consumers on a Google-branded device and to challenge Apple Inc at the high end of the market. Analysts predict the San Francisco product launch will also showcase other Google hardware initiatives, including a voice-controlled speaker system called Home to challenge Amazon.com Inc's Echo device, and a virtual reality headset.
Internet users in Dubai will soon switch to next gen technology for data transfer aka Li-Fi, dubbed as the next generation of high-speed internet. Dubai will be the first city in the world to get the Li-Fi service. What is even more interesting is that Li-Fi service will be transmitted through the city’s streetlights. Each of these high-end design lamps would cost around $1000. The first phase, planned for Dubai smart city will be rolled out by the end of this year.
What is LiFi?
Almost 80 years old, the deodorant Old Spice is learning new tricks for finding customers in the era of smartphones and social media. The Procter & Gamble product, having spoofed itself for years with advice on how to become more "mantastic," posts to its 2.6 million Facebook followers a steady stream of video games, prize entries, and advertisements as short as two seconds.
If you’ve been slow on the uptake when it comes to online advertising, you should begin ramping up your efforts. Online ad spend has seen consistent growth and is projected to overtake print, states a recent IAB report. If you haven’t yet familiarized yourself with online advertising, it’s time to do so. If you’re of the belief that advertising online is wasting your ad budget, think again. These are 9 reasons you should be advertising online:
We just finished renovating and redesigning the existing website of Terrazzina Beach, As well as updating and adding more functions to it. We have added many new features such as Photo albums, Videos, Events Calendar and more sections for the beach We also work on Search Engine Optimization and social media advertising for Terrazzina Beach http://terrazzina.com/
We just finished renovating and redesigning the existing website for Sinai Clinic Hospital, As well as updating and adding more functions to it. We have added many new features such as 'booking your appointments online' , Medical Records and more sections for the hospital http://sinaiclinichospital.com/