Why Content Marketing Is The Only Marketing Left

With more people using ad-blocking software to shut out unsolicited ads, the future looks bleak for marketers. But content marketing is the silver lining. And there are many reasons why the future is bright.

Traditional marketing relies on outbound systems. It’s about reaching out to consumers to interest them in your product. This approach subjects consumers to marketing messages they don’t want. 

Content marketing is inbound. It’s about creating and sharing content that helps consumers achieve their goals without asking for anything in return. Who can say no to free help?

Consumers can now research their challenges online, increasing content’s value. When you share information that helps consumers live better, they will keep coming back for more. And when they need a product or service you deal in, they’ll naturally choose you over your competitors.

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Instagram Reels Hacks: 15 Tricks and Hidden Features

Since their introduction in 2020, Instagram Reels have become the app’s fastest-growing feature (and a great way to give your content a boost with the Instagram algorithm).

Hopefully, you’ve familiarized yourself with the basics of Instagram Reels by now — because it’s time to kick things into Expert Mode.

In this post, we’re sharing the Instagram Reels hacks, tips, tricks and features that the pros know and love, so that (fingers crossed!) your next video will wow all 1.22 billion Instagram users/potential new followers.

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How to Make Instagram Reels Like a Pro

#1: How to Make an Instagram Reel

To create Reels videos, open the Instagram mobile app and tap the plus icon in the upper-right corner to open the Reels camera. Select Reel, and then follow the steps below to record original footage or upload existing video clips.

As you create reels content, keep these best practices in mind:

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When Should You Outsource? The When, Why, & How of Outsourcing

There are not enough hours in the day for a business owner to get all the things done on their “To Do List” when operating within a company. Add in having a family, friends, social life, community responsibilities and you’re basically running off fumes at the end of each week questioning is what you’re doing worth it. Luckily, today we are in a time where you can leverage “Outsourcing” in pretty much anything you do. Outsourcing not only applies in business it applies to everyday life tasks. 

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Important things to know about Google Analytics 4

Google Analytics 4 was a bit disappointing at first. On the surface, it just didn’t seem to have much to offer — not enough to justify the change, anyway.

However, we’re now closing in on a year that it’s been out and are finally starting to see some promising features. Here are 7 things you can do in GA4 that may help you hate the transition a bit less.

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Facebook Page Optimization Tips for 2022

#1: Optimize Your Facebook Page Layout, Tabs, and Apps

Your business’ Facebook page doesn’t have to look or function like your competitors’ or clients’ pages. Facebook offers tons of customization options so you can add the right mix of features to every page you manage. As a result, you can help followers or potential customers get more value from your business’ Facebook presence.

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Holiday travel will look totally different, So here’s how marketers can be ready

With the holiday season fast approaching, travelers are making choices we haven’t seen before. But that’s no cause for despair. While new COVID-19 variants inevitably affect consumer priorities, understanding how today’s travelers navigate the new normal can help you position your brand for success this holiday season.

Here are the travel insights you need to know.

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5 Reasons LinkedIn Deserves Your Attention Over Facebook or Instagram

LinkedIn started out as a place where professionals can land jobs and showcase their digital resumes. But in 2021, it’s THE place to be for all B2B professionals. Especially marketers. 

If you’re spending more time aimlessly scrolling your Facebook and Instagram feeds while neglecting LinkedIn, you’re leaving a ton of money on the table. 

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